Retail & Logistics

Rapid growth of e-commerce
Due to the rapid growth of e-commerce and the market entry of new providers, the retail sector is in a phase of historic upheaval. The biggest challenges currently facing the industry are fundamentally changing customer behaviour, eroding frequencies in the stationary sector, existing and new trade barriers and shopping tourism. While politics is the key to freer trade, it is becoming increasingly necessary for retail companies to offer clear added value, drive digitalisation, adapt business models where necessary and focus uncompromisingly on customers.
Retail & Logistics
Roland Voser
Market Expert Trade
+41 58 123 98 37

One of the most urgent tasks of retail is to master the digital transformation and successfully modernize classic business models.

Numerous retail companies are therefore under great pressure to innovate, as the current systems and processes are firmly anchored in many places. This leads to the fact that digitizations are implemented selectively, but do not achieve the desired effect in the company due to their lack of coordination among each other. However, close integration of the strategic and operational levels is of crucial importance for the success of digitization strategies and projects, as the associated changes have a major impact on the entire value chain. AWK accompanies you on your journey into the digital world from strategy development to implementation as an independent and product-neutral partner.


Consistent customer centricity and the facilitation of the perfect customer journey are of fundamental importance due to the high competitive pressure in the retail industry. The implementation of this ambitious goal requires a high degree of flexibility and willingness to innovate, as this sometimes involves disruptive changes. Holistic customer journeys dynamically created with the help of intelligent data analysis not only help customers to achieve a unique shopping experience, but also differentiate their own company from the competition and thus strengthen its reputation and market position.

How we can assist you:

AWK counts many well-known trading companies among its customers and offers a wide range of services to support them. This combines expertise from the areas of digitisation, innovation, customer centricity, project management, digitisation, customer centricity, information management and information security.


Depending on your specific requirements, you can engage us for projects or call in our consultants as experts or project managers. By supporting your project managers on site, we can respond even more directly to your needs and maximise the benefits achieved.

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