The customer in the centre
"The customer is king" - actually an old hat and a matter of course with a multitude of associated management teachings. With the digital transformation, however, this paradigm has taken on a completely different meaning.
The importance of customer centricity has massively increased across industries. Customers today compare products and companies from all over the world within minutes. Customer expectations are becoming more and more individual and the competition more global.
This makes it more and more difficult for companies to assert themselves with the best product or the best price. At the same time, thanks to digital transformation, companies can better understand their customers, integrate them directly into their business processes and offer more individual products. This interaction offers advantages for customer-centric companies.
In the latest edition of Computerworld, our colleague Gilles Pütz, Consultant in Business Consulting, explains the challenges and opportunities of customer centricity and shows how it can be implemented in companies.
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