Make Omni-Channel & Co. possible

The retail trade is constantly changing. While e-commerce dominated the market just a few years ago, today it is a question of merging the real world with the digital world.

At the centre of this change is a powerful, digitalised customer who determines offers and prices. They are permanently networked and always have the opportunity to compare products and providers. They can shop anywhere and at any time, make spontaneous decisions and constantly move in both worlds. At the same time, the strong franc is increasing price pressure on Swiss retailers, and new competitors with disruptive business models are strengthening. How will the classic Swiss retailer with roots in the stationary retail trade develop further and which IT architecture is the right one for him?

The article in the GS1 network focusing on retail is based on the Eraneos Group's project experience with leading Swiss retailers in defining and implementing the channel strategy and IT architecture.