Retail & Logistics

Numerous retail companies are therefore under great pressure to innovate, as the current systems and processes are firmly anchored in many places. This leads to the fact that digitizations are implemented selectively, but do not achieve the desired effect in the company due to their lack of coordination among each other. However, close integration of the strategic and operational levels is of crucial importance for the success of digitization strategies and projects, as the associated changes have a major impact on the entire value chain. AWK accompanies you on your journey into the digital world from strategy development to implementation as an independent and product-neutral partner.

Consistent customer centricity and the facilitation of the perfect customer journey are of fundamental importance due to the high competitive pressure in the retail industry. The implementation of this ambitious goal requires a high degree of flexibility and willingness to innovate, as this sometimes involves disruptive changes. Holistic customer journeys dynamically created with the help of intelligent data analysis not only help customers to achieve a unique shopping experience, but also differentiate their own company from the competition and thus strengthen its reputation and market position.

AWK counts many well-known trading companies among its customers and offers a wide range of services to support them. This combines expertise from the areas of digitisation, innovation, customer centricity, project management, digitisation, customer centricity, information management and information security.

Depending on your specific requirements, you can engage us for projects or call in our consultants as experts or project managers. By supporting your project managers on site, we can respond even more directly to your needs and maximise the benefits achieved.