Digital Strategy & Innovation

Shaping digital change together
Digitization is a strong driver of growth and is changing entire industries and business models. In order to benefit from process optimization, new business models and improved customer interaction, companies must take a proactive and strategic approach to digitization. Technological developments and trends such as data analytics, Internet of Things (IoT), platform business models, digital ecosystems and production technologies or augmented and virtual reality open up new business opportunities for companies. The technology available today is an important enabler. However, the customer and his needs should always be at the centre of all considerations.
Digital Strategy & Innovation
Boris Ricken
Head of Business Consulting
+41 58 411 96 22

The successful transition to digital organization is taking place on three levels:

  • The strategic level includes analyses, decisions and targets relating to digitisation with the aim of creating and maintaining sustainable competitive advantages. Digital visions and goals define with which focus and how the digital transformation in the company is to be advanced. This can take place within the framework of the corporate strategy or an individual digital strategy or digitalization strategy.
  • A digital business model describes how companies use digital technologies to generate value, for example by launching new digital products and services on the market, using digital distribution channels or further developing their revenue mechanics.
  • The digital operating model governs the concrete (operational) implementation of the digital business model and digital strategy. In particular, it ensures the development of the necessary competencies and structures.

We accompany companies on their way into the digital future and support them on all levels:

We accompany companies on their way into the digital future and support them on all levels:

  • Together with our customers, we develop digital strategies and help companies to set the right priorities in the three fields of digital customer experience, process digitization and digital business models.
  • We accompany companies in the development of digital business models and in innovation management. To this end, we lead customer-centric innovation projects and apply modern methods such as design thinking, lean startups, human-centered design, rapid prototyping, customer centricity and business model design.
  • We support companies in the design and implementation of their Digital Operating Model. We address the various control dimensions such as organization, infrastructure, architecture, processes, governance, partners as well as people and skills. By means of an Operational Acceptance Test (OAT) we check the operational readiness of the organization before the go-live of a new digital product or a new digital platform.
  • We drive digital transformation by helping companies and organizations successfully manage cultural change and the associated change process. We rely on established methods ranging from individual coaching to the implementation of large group methods such as "Open Space" or "World Cafe".

In our technical articles you will learn how we approach the topic of information security in concrete terms:

PDF | 1.04 MB |

Agile strategy development in industrial companies

Published in Maschinenbau - The Swiss industry magazine (2019/07)

This article was published in German.

PDF | 719.02 KB |

The customer in the centre


Computerworld (2019/04)
PDF | 148.30 KB |

Clear strategy as the basis for successful acquisitions


VSE Bulletin (2019/04)
PDF | 498.53 KB |

Smart Government - Using digitization consistently


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