Limit search to:
reset

Digital strategy

What is a digital strategy and why is it needed?

Strategically shape digitalization – Secure sustainable competitive advantages – Create efficiency.


Companies have often responded to the challenges of digitalization with numerous individual initiatives. These are often uncoordinated, lack focus, and are not aligned with the corporate strategy. There is a need for a clear strategy to focus and channel digital activities.

Created with Sketch.

What is a
digital strategy?

  • Defines a clear target image

  • Formulates digital directions and initiatives
  • Leads to a digital roadmap

Created with Sketch.

Why a
digital strategy?

  • Too many digitalization projects
  • Failure to align with business strategy and lack of strategic focus
  • Duplication of digital projects

Created with Sketch.

What does a
digital strategy bring?

  • Effectiveness: Ensures companies are tackling the right projects
  • Efficiency: Ensures that projects are approached correctly
  • Motivates and guides the actions of employees, customers, and investors

Tools and methods

Digital Strategy Canvas is a tool for presenting the current digitalization situation in an organization. We developed it over the course of numerous projects and in cooperation with industry organizations.

Corporate strategy

Group 103 Created with Sketch.

People and culture

Group 23 Created with Sketch.

Digital skills

Group 7 Created with Sketch.

Processes and production

Digital projects

Customer requirements

Group 19 Created with Sketch.

Competition and new entries

Group 16 Created with Sketch.

Technologies and trends

Group 18 Created with Sketch.

Strengths and weaknesses

Group 114 Created with Sketch.

Opportunities and risks

Group 125 Created with Sketch.
Group 103 Created with Sketch.

Corporate strategy

  • What are our vision, our mission, our goals, and our direction?

  • What are the resulting requirements for digitalization?
Group 23 Created with Sketch.

People and culture

  • What skills do our employees have with respect to digitalization?
  • How digital are our employees?
  • How open is our culture to change?

Group 7 Created with Sketch.

Digital skills

  • What is our expertise in the areas of technology, IT architecture & (re)systems, data management and analysis, innovation, agility, cyber security?

Processes and production

  • To what extent are our production processes documented, standardized, and automated?
  • To what extent are our other processes documented, standardized, and automated?

Digital projects

  • What ongoing or planned digital projects do we already have?
  • What is their focus (processes, customer interfaces, products, services, business models)?

Group 19 Created with Sketch.

Customer requirements

  • What are our customers' needs?
  • What are the possible pains and gains for our customers?
  • What problems do we want to solve for them?

Group 16 Created with Sketch.

Competition and new entries

  • What digital projects are our competitors pursuing?
  • What digital substitutes exist for our products?
  • Where is the risk from new competitors?

Group 18 Created with Sketch.

Technologies and trends

  • What important technological developments are happening?
  • Which technologies are creating new opportunities for us?
  • What are the relevant social and political trends?

Group 114 Created with Sketch.

Strengths and weaknesses

  • What are the strengths and weaknesses of our internal analysis?

Group 125 Created with Sketch.

Opportunities and risks

  • What opportunities and risks result from our external analysis?

Digital Strategy Map

The digital Strategy Map supports managers in defining the target image. It shows the current focus of digitalization, strategic fields of action, directions, and gaps.

Fields of activity
Process and production digitalization
Digitalization of the customer interface
Digital products, services and business models
Skills

Directions for action

Digitalization of production
Digitalization of logistics
Digitalization of procurement
Digitalization of service
Digitalization of R&D / technology
Digitalization of marketing and sales
Digitalization of finance, HR, support, IT

Directions for action

Digital communication and marketing
Webshop
Customer portal & apps
Service portal & apps
Tangible product (AR, VR, digital twin)

Directions for action

Digital maintenance and service
Digital production optimization
Logistics and supply chain optimization
Digital outsourcing
Digital business models
Platform business models

Directions for action

IT infrastructure and architecture
IoT & data analytics
Cyber security
Modern production technologies
Innovation
Culture
Employees & skills
Project and program management

Digital Portfolio

The Digital Portfolio prioritizes a company's possible directions based on its complexity and strategy conformity. This allows a selection for implementation.
High Complexity / Low Strategy Conformity
High complexity / high strategy conformity
Low complexity / low strategy conformity
Low complexity / high strategy conformity
low Strategy Conformity high
low Complexity high

Our services

Development of digital strategies
Development of digital strategies
  • Development of digital strategies together with management

Establishing a strategy process
Establishing a strategy process

  • Development of digital strategies is an agile undertaking and must be transformed into a continuous process
  • We support you in this project

Implementation of digital strategy
Implementation of digital strategy

  • Companies often face major challenges when implementing digital strategies. Projects are delayed, dry up or technical challenges are pending
  • We have extensive experience in implementing digital strategies and support you in program and project management as well as in individual projects

Publications

You can read our publications on this topic here.

PDF | 4.62 MB |

Digital Customer Journey - As a transportation company, successfully managing IT complexity.

E-Paper (2020/09)


In recent years, we have been able to greatly expand our expertise for transport companies and associations and implement key projects in the areas of planning, passenger information and ticketing together with companies such as BERNMOBIL, Postauto, RBS, SBB, TL, VBZ and ZVV.

Download
PDF | 1.23 MB |

Digital Customer Journey - Top 5 challenges for transport companies

E-Paper (2020/07)


In recent years, AWK has greatly expanded its expertise for transport companies and, together with companies such as BERNMOBIL, Postbus, RBS, TL and VBZ, has been able to carry out key projects in the areas of planning, passenger information and ticketing.

Download
PDF | 2.85 MB |

Digital Workplace - Secure collaboration with Microsoft 365

E-Paper (2020/07)
Download
PDF | 1.75 MB |

Digital workplace: Successful introduction of Microsoft Teams

E-Paper (2020/07)


The successful introduction of Microsoft Teams within the AWK Group

Download
PDF | 2.19 MB |

Hype digital strategy? Not only the big players in the real estate market are challenged

Presentation «DRE Digital Real Estate Summit» (2020/03)


Is the hype already over? Can I sit back and relax?

Download
PDF | 3.21 MB |

Digital platforms - Are Swiss industrial companies oversleeping the business model of the future?

E-Paper (2020/03)


Swiss industrialfirms should lose no time and proactively put the topic of the platform economy on the management agenda. The opportunities offered by digital platforms cannot only be exploited by setting up one's own platform. Rather, industrialfirms should also consider how they can use other platform business models for themselves.

Download
We use cookies to provide you with an optimal user experience. By continuing to use our website, you consent to the use of cookies. Please consult our privacy policy if you wish to learn more about this.